Just Livity
Scientific studies have shown that purple sea moss offers numerous health benefits, including improved immunity, healthier skin, and better heart health. Inspired by these results, Just Livity is dedicated to educating women about this powerful superfood and showing how easily one small scoop can become part of a daily wellness routine.
CLEAN
MODERN
FEMININE
industry
services provided
THE PROBLEM
Sea moss isn’t commonly consumed in the U.S., despite its incredible health benefits.
In the U.S., sea moss is often overlooked and not widely recognized as a valuable part of a healthy diet. Many women are unaware of its powerful health benefits. This lack of awareness makes it difficult for businesses like Just Livity to educate and connect with consumers, limiting the product's potential reach and impact. Adding to the challenge, competitors mimic each other’s packaging with unoriginal designs that fail to highlight how extraordinary this superfood truly is.
THE PROBLEM
Sea moss isn’t commonly consumed in the U.S., despite its incredible health benefits.
In the U.S., sea moss is often overlooked and not widely recognized as a valuable part of a healthy diet. Many women are unaware of its powerful health benefits. This lack of awareness makes it difficult for businesses like Just Livity to educate and connect with consumers, limiting the product's potential reach and impact. Adding to the challenge, competitors mimic each other’s packaging with unoriginal designs that fail to highlight how extraordinary this superfood truly is.
A system of unity
The branding of Just Livity uses a harmonious system of fun visuals, playful icons, and soft gradients to evoke the uplifting benefits of sea moss. This thoughtful combination creates a lively, cohesive brand that mirrors the vibrant, health-focused lifestyle women are looking for, while making wellness feel accessible and fun.
These sea-green and purple gradients reflects the transition from harvesting purple sea moss from the tropical waters of Jamaica.
These sea-green and purple gradients reflects the transition from harvesting purple sea moss from the tropical waters of Jamaica.
These sea-green and purple gradients reflects the transition from harvesting purple sea moss from the tropical waters of Jamaica.
