Brand Identity & Strategy
Services provided
Supplements
Industry
Feminine
Modern
Clean
vibe
Scientific studies have shown that purple sea moss offers numerous health benefits, including improved immunity, healthier skin, and better heart health. Inspired by these results, Just Livity is dedicated to educating women about this powerful superfood and showing how easily one small scoop can become part of a daily wellness routine.
Just Livity
In the U.S., sea moss is often overlooked and not widely recognized as a valuable part of a healthy diet. Many women are unaware of its powerful health benefits. This lack of awareness makes it difficult for businesses like Just Livity to educate and connect with consumers, limiting the product's potential reach and impact. Adding to the challenge, competitors mimic each other’s packaging with unoriginal designs that fail to highlight how extraordinary this superfood truly is.
Sea moss isn’t commonly consumed in the U.S., despite its incredible health benefits.
The problem
Just Livity transforms the perception of sea moss with a brand that embodies vibrancy, wellness, and femininity. Inspired by the turquoise-to-purple hues of the Jamaican waters, the organic design captures the beauty and benefits of this superfood. By creating a brand that resonates with women seeking authentic ways to enhance their health, Just Livity makes adding sea moss to daily life fun and effortless.
Redefining sea moss: authentic wellness for women
The solution
These sea-green and purple gradients reflects the transition from harvesting purple sea moss from the tropical waters of Jamaica.
The branding of Just Livity uses a harmonious system of fun visuals, playful icons, and soft gradients to evoke the uplifting benefits of sea moss. This thoughtful combination creates a lively, cohesive brand that mirrors the vibrant, health-focused lifestyle women are looking for, while making wellness feel accessible and fun.
A system of unity
This pairing of modernity with warmth creates a balanced, approachable look, perfectly reflecting the brand’s feminine identity.
Inspired by the vibrant tones of sea moss and the warmth of tropical waters, this palette creates a sense of tranquility and good health, while targeting women who are passionate about natural wellness.
The branding of Just Livity uses a harmonious system of fun visuals, playful icons, and soft gradients to evoke the uplifting benefits of sea moss. This thoughtful combination creates a lively, cohesive brand that mirrors the vibrant, health-focused lifestyle women are looking for, while making wellness feel accessible and fun.
A system of unity
These sea-green and purple gradients reflects the transition from harvesting purple sea moss from the tropical waters of Jamaica.
This pairing of modernity with warmth creates a balanced, approachable look, perfectly reflecting the brand’s feminine identity.
Inspired by the vibrant tones of sea moss and the warmth of tropical waters, this palette creates a sense of fun and good health, while targeting women who are passionate about natural wellness.
