Computer monitor showing Twitch Stream Manager with a “Stream is Soon Starting” graphic in purple and gold, next to a gaming PC with glowing lights.
Computer monitor showing Twitch Stream Manager with a “Stream is Soon Starting” graphic in purple and gold, next to a gaming PC with glowing lights.

Don Charliee

As an avid Twitch streamer with an energetic personality, Don Charlie guarantees a fun time on his gaming channel. However, balancing world-saving with the challenge of standing out in a sea of streamers is no easy task. To differentiate himself, Don needed a strong brand presence that showcased his rockin’ fun content.

Vibe

vibe

UPBEAT

ENTERTAINER

ENERGETIC

industry

Entertainment

Branding for service providers who want more than just a logo—they want recognition, trust, and a business that books.

services provided

Brand Identity & Strategy

Branding for service providers who want more than just a logo—they want recognition, trust, and a business that books.

Streamer smiling at a microphone with earbuds in.
Streamer smiling at a microphone with earbuds in.
Streamer smiling at a microphone with earbuds in.
Purple background featuring a cartoon face making a rock sign with sunglasses, surrounded by three lightning bolt icons in purple, blue, and yellow.
Purple background featuring a cartoon face making a rock sign with sunglasses, surrounded by three lightning bolt icons in purple, blue, and yellow.
Purple background featuring a cartoon face making a rock sign with sunglasses, surrounded by three lightning bolt icons in purple, blue, and yellow.
Circular purple and yellow logo with a smiling face wearing sunglasses and making a rock sign hand gesture, with text “Don Charlieee.”

THE PROBLEM

The struggle to be seen among Twitch streamers

With numerous streamers on Twitch, Don Charlie risks blending in with the crowd without a unique identity. His vibrant personality is one of his greatest assets, but in a space saturated with content, he needs something more than energy alone to stand out. Without a distinct branding approach, his streams might never reach their full potential, leaving him competing for attention among countless others.

Logo for Don Charlieee showing a smiling cartoon face with sunglasses making a rock hand sign above bold text “DON CHARLIEEE” in purple and yellow.
Logo for Don Charlieee showing a smiling cartoon face with sunglasses making a rock hand sign above bold text “DON CHARLIEEE” in purple and yellow.
Yellow and purple over-ear headphones displayed against a lightning bolt graphic background.
Yellow and purple over-ear headphones displayed against a lightning bolt graphic background.
Yellow and purple over-ear headphones displayed against a lightning bolt graphic background.
Streamer laughing with sunglasses and headphones, with text in the background that says “drink your water, people.”
Streamer laughing with sunglasses and headphones, with text in the background that says “drink your water, people.”
Streamer laughing with sunglasses and headphones, with text in the background that says “drink your water, people.”

THE PROBLEM

The power of fun: How Don Charlie's brand reflects his energetic vibe

The rockin' hand symbol captures Don Charlie’s energetic and playful personality, becoming the perfect visual representation of his engaging approach to streaming. It not only adds a fun and approachable touch to his branding but also aligns with his passion for entertaining his audience. The bright purple and yellow colors further amplify the lively, positive vibe of his channel, making it instantly recognizable and creating a strong connection with his viewers who seek a dynamic and uplifting experience.

Collection of Don Charlieee logo variations including the face and rock sign, circular badge, “DC” initials, and full logo text in purple and yellow.
Collection of Don Charlieee logo variations including the face and rock sign, circular badge, “DC” initials, and full logo text in purple and yellow.
Three stylized lightning bolt icons in purple, yellow, and blue on a blurred blue background.
Three stylized lightning bolt icons in purple, yellow, and blue on a blurred blue background.
Three stylized lightning bolt icons in purple, yellow, and blue on a blurred blue background.
Minimal yellow logo of a smiling face with sunglasses and headphones, making a rock sign hand gesture.
Minimal yellow logo of a smiling face with sunglasses and headphones, making a rock sign hand gesture.
Minimal yellow logo of a smiling face with sunglasses and headphones, making a rock sign hand gesture.
“Stream is Soon Starting” screen with sidebar links for Facebook, Instagram, YouTube, and Donate. Bottom row features square emotes with faces wearing glasses in different colors.
“Stream is Soon Starting” screen with sidebar links for Facebook, Instagram, YouTube, and Donate. Bottom row features square emotes with faces wearing glasses in different colors.

The power of consistency

Every element of Don Charlieee’s brand, from the vibrant color palette to the rockin' hand symbol, is carefully crafted to reflect his fun, engaging style. These cohesive branding choices ensure his channel stands out and connects with viewers looking for a lively, entertaining experience.

Abstract purple-to-blue gradient background with soft blended shapes.
Abstract purple-to-blue gradient background with soft blended shapes.
Abstract purple-to-blue gradient background with soft blended shapes.

The mesh gradient of purple and blue adds a touch of fluidity and depth to the design, aligning perfectly with this fun, engaging streaming style.

Animated GIF of the Don Charlieee logo—a yellow face with sunglasses and a rock hand gesture—cycling through different facial expressions such as surprised, happy, sad, and playful against a purple lightning bolt background.
Animated GIF of the Don Charlieee logo—a yellow face with sunglasses and a rock hand gesture—cycling through different facial expressions such as surprised, happy, sad, and playful against a purple lightning bolt background.
Animated GIF of the Don Charlieee logo—a yellow face with sunglasses and a rock hand gesture—cycling through different facial expressions such as surprised, happy, sad, and playful against a purple lightning bolt background.

With a range of expressive poses, the mascot captures the fun and lively spirit of Don Charlieee’s channel, keeping the brand dynamic and relatable.

Typography card displaying primary font “Paladins” in bold angular style and secondary font “Brandon Grotesque” in clean rounded letters.
Typography card displaying primary font “Paladins” in bold angular style and secondary font “Brandon Grotesque” in clean rounded letters.
Typography card displaying primary font “Paladins” in bold angular style and secondary font “Brandon Grotesque” in clean rounded letters.

The bold and clean font pairing captures the essence of the brand’s lively and approachable style.

hree circular swatches labeled purple, blue, and yellow against a dark background.
hree circular swatches labeled purple, blue, and yellow against a dark background.
hree circular swatches labeled purple, blue, and yellow against a dark background.

The eye-catching color palette injects fun and energy into the brand, aligning with high-energy content.

Mousepad with Don Charlieee logo in purple and yellow next to a black computer mouse.
Mousepad with Don Charlieee logo in purple and yellow next to a black computer mouse.
Mousepad with Don Charlieee logo in purple and yellow next to a black computer mouse.
Purple background with yellow and white text reading “Professional Fun Haver.”
Purple background with yellow and white text reading “Professional Fun Haver.”
Purple background with yellow and white text reading “Professional Fun Haver.”
Set of three holographic-style stickers featuring the Don Charlieee logo in circular, square, and rectangular shapes on a yellow background.
Set of three holographic-style stickers featuring the Don Charlieee logo in circular, square, and rectangular shapes on a yellow background.
Person wearing a purple Don Charlieee t-shirt with large yellow logo design, partially covered by a hoodie.
Person wearing a purple Don Charlieee t-shirt with large yellow logo design, partially covered by a hoodie.
Person wearing a purple Don Charlieee t-shirt with large yellow logo design, partially covered by a hoodie.
Purple podcast microphone with Don Charlieee logo printed on the side, against a purple and blue gradient background.
Purple podcast microphone with Don Charlieee logo printed on the side, against a purple and blue gradient background.
Purple podcast microphone with Don Charlieee logo printed on the side, against a purple and blue gradient background.
Three limited edition cards with variations of the Don Charlieee logo in purple and yellow, placed on a dark background.
Three limited edition cards with variations of the Don Charlieee logo in purple and yellow, placed on a dark background.

Client Success Stories

Blue Wander Weddings Photography logo with stylized W and sun icon, shown with a small circular photo of a smiling woman in sunglasses and hat.

“[Kaylee] is incredibly timely, easy to work with, and has a killer eye for design.”

“This was my second time coming to Kaylee at New Venture Designs for branding/logo help. She is incredibly timely, easy to work with, and has a killer eye for design. She took my vision for my brand and turned it into something better than I could've imagined. I love how communicative she is during the process and made everything extremely stress-free, fun, and easy. Highly recommend working with her if you get the chance!”

SHALEE | WANDER WEDDINGS

Client Success Stories

“[Kaylee] is incredibly timely, easy to work with, and has a killer eye for design.”

“This was my second time coming to Kaylee at New Venture Designs for branding/logo help. She is incredibly timely, easy to work with, and has a killer eye for design. She took my vision for my brand and turned it into something better than I could've imagined. I love how communicative she is during the process and made everything extremely stress-free, fun, and easy. Highly recommend working with her if you get the chance!”

SHALEE | WANDER WEDDINGS

Reviewer photo of a circular photo of a smiling woman in sunglasses and hat.

Client Success Stories

Blue Wander Weddings Photography logo with stylized W and sun icon, shown with a small circular photo of a smiling woman in sunglasses and hat.

“[Kaylee] is incredibly timely, easy to work with, and has a killer eye for design.”

“This was my second time coming to Kaylee at New Venture Designs for branding/logo help. She is incredibly timely, easy to work with, and has a killer eye for design. She took my vision for my brand and turned it into something better than I could've imagined. I love how communicative she is during the process and made everything extremely stress-free, fun, and easy. Highly recommend working with her if you get the chance!”

SHALEE | WANDER WEDDINGS

So, what's next?

You’ve put in the work to build your business. Now let’s build a brand that brings it all together. Here’s what comes next:

Close-up of a person working on a laptop outdoors, hands typing on the keyboard over a patterned blanket.

STEP 01

BOOK A CALL

Let’s talk about where you’re at, where you want to go, and how branding can help you get there.

STEP 02

GET A CUSTOM PROPOSAL

After our chat, you’ll get a personalized plan tailored to your goals, timeline, and budget.

STEP 03

LAUNCH WITH CONFIDENCE

Watch your new brand take shape — one that connects, builds trust, and makes your business memorable.

So, what's next?

You’ve put in the work to build your business. Now let’s build a brand that brings it all together. Here’s what comes next:

Close-up of a person working on a laptop outdoors, hands typing on the keyboard over a patterned blanket.

STEP 01

BOOK A CALL

Let’s talk about where you’re at, where you want to go, and how branding can help you get there.

STEP 02

GET A CUSTOM PROPOSAL

After our chat, you’ll get a personalized plan tailored to your goals, timeline, and budget.

STEP 03

LAUNCH WITH CONFIDENCE

Watch your new brand take shape — one that connects, builds trust, and makes your business memorable.

So, what's next?

You’ve put in the work to build your business. Now let’s build a brand that brings it all together. Here’s what comes next:

Close-up of a person working on a laptop outdoors, hands typing on the keyboard over a patterned blanket.

STEP 01

BOOK A CALL

Let’s talk about where you’re at, where you want to go, and how branding can help you get there.

STEP 02

GET A CUSTOM PROPOSAL

After our chat, you’ll get a personalized plan tailored to your goals, timeline, and budget.

STEP 03

LAUNCH WITH CONFIDENCE

Watch your new brand take shape — one that connects, builds trust, and makes your business memorable.

Common Questions

If you have a question that hasn't been addressed, please reach out and I’ll be happy to assist you!

I have a different question

Do you offer free consultations?

Can you design only a logo for me?

Can I personalize a package?

How many revisions are included?

How long do projects take?

Can we communicate by email only?

Do you offer Brand Partner for existing brands?

Do you offer website design?

Do you offer a payment plan?

Common Questions

If you have a question that hasn't been addressed, please reach out and I’ll be happy to assist you!

I have a different question

Do you offer free consultations?

Can you design only a logo for me?

Can I personalize a package?

How many revisions are included?

How long do projects take?

Can we communicate by email only?

Do you offer Brand Partner for existing brands?

Do you offer website design?

Do you offer a payment plan?

Common Questions

If you have a question that hasn't been addressed, please reach out and I’ll be happy to assist you!

I have a different question

Do you offer free consultations?

Can you design only a logo for me?

Can I personalize a package?

How many revisions are included?

How long do projects take?

Can we communicate by email only?

Do you offer Brand Partner for existing brands?

Do you offer website design?

Do you offer a payment plan?

Strategy‑driven branding that helps service‑based brands become memorable.

Back to start

Where growth begins

Work worth exploring

At the roots

Start a conversation

© 2025 New Venture Design Studio LLC.

Strategy‑driven branding that helps service‑based brands become memorable.

Back to start

Where growth begins

Work worth exploring

At the roots

Start a conversation

© 2025 New Venture Design Studio LLC.

Strategy‑driven branding that helps service‑based brands become memorable.

Work worth exploring

At the roots

Back to start

Where growth begins

Start a conversation

© 2025 New Venture Design Studio LLC.