The Village of Caledonia set out to refine its visual identity in a way that honored its past while supporting continued growth and community pride. Through research, stakeholder collaboration, and a deep dive into local history and culture, this project focused on creating a brand that feels authentic to the village and flexible enough to serve residents, visitors, and future initiatives alike.
The resulting identity balances tradition with clarity, weaving together meaningful local references into a cohesive system that can be confidently applied across municipal communications, events, and everyday touchpoints. The goal was not to reinvent Caledonia, but to give it a visual language that feels considered, welcoming, and unmistakably its own.